Wednesday, 9 October 2013

Top 7 Online Marketing Trends That Will Dominate 2014 by Jayson DeMers, Contributor Forbes


Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels

Social Media Marketing Will Require More Diversity

Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity

Image-Centric Content Will Rule

As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible.

Simplistic marketing messages 

One notable trend is the apparent shift in consumer preference regarding simplistic marketing messages instead of in-depth messages. When you think about some of the top brands in the world like Apple and Google, they clearly value simplicity.

Hooked from Jayson DeMers, Contributor Forbes